Niche Retailing-The Jungle Jim Experience
Grocery retailers of all sizes are battling Wal-Mart Super centers everyday. Who are some of the successful retailers beating (or at least) competing with the Wal-Mart giant? One particular store comes to mind-Jungle Jim's.
Jungle Jim's is a one store operation located in Cincinnati, Ohio. Owned and operated by Jim Bonaminio, Jungle Jim's operation could be a case study about successful niche retailing. Bonaminio does it right; combining flare and food variety to bring shoppers from around the country into his "Jungle". In fact, this guy's store is so unique that Business Week recently ran a report about Jungle Jim's and how he differentiates himself from Wal-Mart (no link is available because you have to have a subscription to read the article).
I believe wholeheartedly that it is differentiation (or niche retailing) that independents must do in order to compete with Wal-Mart. I wanted to bring Jungle's operation to your attention. Visit Jungle Jim's Website to learn more about his store. If you are ever in Cincinnati, this store is a must see operation.
Please post your thoughts about Jungle Jim or any other successful independent retailers.